Are We Becoming Slaves of Digital Era ?

After the most discussed news of Cambridge Analytica Scandal came out several questions were raised about the safety of our digital data and our privacy. Activist around the globe questioned if the current digital policies are strong enough to protect Human Rights. With raising security concern we tried to find what can be done with our data . 

• What's The Story ?

Cambridge Analytica was accused of using facebook and other data sources to manipulate US president election as well as the BREXIT in Europe but the question is how can they do so? Can someone really control our mind? The answer might be shocking for common people that it is quite possible to influence the way we think about certain things with strategical contents according to our datasets.Lets try to understand how it can be done.

There are several issues for which you are concerned and there are others in the city who feel likewise . Now someone having access to the database can use the raw data of millions of people of your city , to identify these few thousand people and trigger the thought that was already in their mind. Getting a platform and recognition, these individual now start working as influencers and start influencing others, which in a cyclical manner creates a larger impact. Though this whole propaganda is planned people tend to believe that they brought a change . Such powerful potential data is now considered as more valuable than oil and it's not surprising that companies possessing most data are now the most valuable companies in the world .

• What's Next ?

Several Govt. and International Association has taken steps to strengthen digital data privacy.You can now find out what google and facebook know about you by following simple steps. As people say "Safety starts with you" let us know in the comment section what are you doing to secure yourself.